To enable their staff to work remotely this past year, legal firms implemented many years’ worth of digitalisation almost overnight. In this process, a great deal of the admin work done by support teams was instantly automated, highlighting how dated the traditional lawyer-secretary working pattern in law firms was. This webinar looks at how […]
This free to watch webinar is part of the Smarter Working Week event in association with Shoosmiths, which took place between 22nd – 25th March 2021.
This webinar addresses the misconceptions about legal technology, strategies to overcome the challenges surrounding adoption and ways that lawyers can make their day to day lives more efficient wherever they work.
This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. The practice of law is not traditionally renowned for keeping pace with society’s changing demands and the new ways of the world. This year we have seen society rapidly evolve and the old model of partner-led law firms is evolving too. We are now witnessing a much wider group of professionals engaging with existing and potential clients. With increased competition the norm, differentiation, gathering feedback and client retention are vitally important for Marketing and BD teams. In this session, the panel highlights the key themes that influence client engagement, including the ability to be able to pivot as a firm, understanding that clients are facing a situation where legal budgets are being scrutinised and GCs are being asked to cut costs, and ultimately that clients do not want content, they want market insights based on what firms are seeing. Fill in the form below to hear KPMG’s director- head of legal operations transformation services Nicola Brooks, White & Case’s global head of strategy & development- private equity Jason Piro, Slaughter and May’s director of business development Michelle Holford and Skadden’s European head of marketing Jeremy Ford discuss these issues and more.
This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. This GC panel will take you through how to get the attention of GCs and maintain good relationships once you are a panel firm. The panel share their thoughts and experiences, what works well, what doesn’t work so well and what they’d like to see more of in their future relationships. What exactly do clients want? What does good marketing look like? What differentiates one firm from another when expertise is a given? What makes a client loyal to a firm? What detracts clients from pursuing business with a firm? How did firms mitigate the pressures facing businesses during the recent lockdown period? What support did clients see from their law firms during these turbulent times? Fill in the form below to hear the thoughts of Network Rail’s general counsel Dan Kayne, the general counsel of BT’s Global Division Jeff Langlands, TotallyMoney’s general counsel Sharon Evans and Passle’s senior vice president of sales Will Eke.
This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 30-minute recording of this fireside chat. As technology continues to advance, clients increasingly expect law firms to supplement their legal services with tech products. With technology slowly becoming a “must-have” for clients, firms are starting to see this as another service offering and revenue generator that needs a specialised branding and sales strategy. In this fireside chat, Keith Hardie addresses the challenges that can arise when shifting the narrative from marketing legal services to legal products. Fill in the form below to hear BCLP’s director of innovation marketing & business development share his thoughts on how to build an effective brand architecture for legal products and how to convince lawyers that there is value in the marketing strategy.
This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. With pricing underpinning a key revenue generator for firms, fee negotiation is pivotal in winning and retaining key clients in today’s competitive market. Who is and should be leading on this front and how do you charge for value instead of your time? In this session, the panel addresses the issue of trust with clients when it comes to transparency of pricing and delivering legal services in the most cost-effective way, where the role of pricing should fall and how firms can encourage the right behaviours from their lawyers, with shared insights from Clifford Chance’s ‘balanced contribution’ pilot. Fill in the below form to hear the thoughts of Reed Smith’s assistant director for EMEA client value Adam Al-Shaybany, Clifford Chance’s director- global head of client & market development – global financial markets Laura Nicholls, Herbert Smith Freehills’ legal operations manager- disputes David Dunn and Hogan Lovells’ global head of business development & strategy Adam Soames.
This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. Defining and building your firm’s narrative within the organisation and translating this internationally can be a challenge. When done successfully, this can become a true USP and differentiator for firms. In this session, the speaker panel discusses all things ESG, D&I and recent societal movements. A key piece of advice is that you need to decide whether to keep consistent or change your messaging because the world around you is changing. However, as firms adjust to and embrace the market conditions, your firm’s USP should stay fixed and be a lens through which you look at these issues. Fill in the below form to hear the thoughts from Baker McKenzie’s director of marketing Alessandra Jones, Mishcon de Reya’s head of BD Kim Lansdown, Al Tamimi & Company’s BD & marketing director Barbara Koenen and Allen & Overy’s global marketing BD & communications director Richard Grove.
This webinar explores how firms are recruiting and retaining skilled professionals to change the way that law firms do business. The new normal is changing the way law firms do business, especially now that the business of law has moved away from lawyers being the sole revenue generators. Since the legal business has changed, is it about time we change the way we recruit and retain our business professionals too? Watch this on-demand webinar to hear the speakers discuss: How can you attract a team of skilled professionals to advance the business in new revenue-generating areas? What are these revenue-generating areas? Can you change a conservative organisation organically or do you need to acquire the critical mass before things truly begin to change? What are the career prospects for these skilled professionals once they enter law firms? Speakers: Christopher Tart-Roberts, Chief Knowledge & Innovation Officer, Macfarlanes Yasmina Kone, Interim Graduate Recruitment Manager, Clifford Chance Alistair Wye, Lead Innovation and Technology Solutions Attorney, Latham & Watkins Matt Byrne, Deputy Editor, The Lawyer
This session will give attendees an insight into how working has changed in the current climate and the challenges that firms are facing over the next 12 months as a result of the change.
This free to attend webinar showcases an industry-leading example of how the legal industry can find the areas in need of innovation and work collaboratively with the minds that have the solutions. The TL Chat will explore the birth of Conception X and the headway that their industry-first projects have made thus far.
This free to attend webinar explores the role that marketing now has to play in modern law firms and shares insights into how firms are managing their marketing and handling new business.